OVpay

To achieve this ambitious goal, we assembled a team of specialists. Collaborating with our experts in service design and behavioral research, we explored and shaped the desired service process from the traveler's perspective. This involved in‑depth research into the travel experience of various groups, including people with disabilities, the elderly, and business travelers. We then translated the findings into valuable insights that serve as a solid foundation for our revamped and improved service. As the icing on the cake, our visual and UX designers created an intuitive and user‑friendly interface.

The result of all this hard work? OVpay, a new payment method where you can pay with your debit card, credit card, phone, or in the future, even with the (new) public transport card. While the service can already be used, it is never truly finished. We constantly keep our finger on the pulse, both in quantitative and qualitative aspects. This way, we can closely monitor progress and adjust as needed, with the aim of providing every traveler with a seamless travel experience. Get ready for a smooth journey with public transport, where convenience and innovation go hand in hand.