Atida
The most personal online pharmacy in Europe
Atida wants to be the best online provider in the field of health and well‑being. We developed a new award‑winning brand identity and an e‑commerce platform developed with personalization as the starting point, to support them in achieving these ambitions.
A new proposition
Together with Atida, we developed Atida Pure; a new proposition focused on personal supplements. We applied the new brand directly to this, from packaging to product descriptions.
Personalization as the foundation for e-commerce
Medical advice is personal. That's why we developed new concepts such as personalized help that advises you on the right products, ordering on prescription, automatic (re)deliveries, and a loyalty program.
"A great multidisciplinary challenge, in which the Makerstreet network and its specialists were truly leveraged. We created the brand for a new European pharmacy, which we directly translated into two digital products: a retail platform for their online pharmacy and a subscription platform for personalized supplements. By testing this with customers, in multiple countries we were able to learn and iterate fast."
Miriam Pfeiffer, UX Strategist
A prize-winning brand identity
The identity designed by our agencies served as the starting point for the design of the complete e‑commerce platform. In this way, Atida positions itself as a reliable brand that always moves with you. This brand identity won a prestigious Red Dot Award in 2021.
Made possible by these specialists
Within this challenge, our agencies provided brand development, product design and digital product development.
Resoluut
Visual Design
Soda
UX Design
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